Blue Cross Blue Shield is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Blue Cross Blue Shield represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The logo Blue Cross Blue Shield Is executed in such a precise way that including it in any place will never result a problem.
The key to success of Blue Cross Blue Shield is the stength of its color range, that breaks the space turning it into main protagonist.
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