Excellent equilibrated logo blunt with thin line.
The key to success of BJ's is the stength of its color range, that breaks the space turning it into main protagonist.
BJ's is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The logo BJ's Is executed in such a precise way that including it in any place will never result a problem.
BJ's is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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