Betty Ford Clinic represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Betty Ford Clinic is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Excellent equilibrated logo blunt with thin line.
It can be recognized by its great balance, exclusiveness and formal excellence.
Betty Ford Clinic is a perfect sample of how a logo turns up to be a clear distinctive of its brand.