Excellent equilibrated logo blunt with thin line.
The key to success of BEST is the stength of its color range, that breaks the space turning it into main protagonist.
It can be recognized by its great balance, exclusiveness and formal excellence.
BEST is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
BEST is a perfect sample of how a logo turns up to be a clear distinctive of its brand.