It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of Ben & Jerry's is the stength of its color range, that breaks the space turning it into main protagonist.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Ben & Jerry's represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The logo Ben & Jerry's Is executed in such a precise way that including it in any place will never result a problem.
Ben & Jerry's is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
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