Ben & Jerry's represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Ben & Jerry's is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
It can be recognized by its great balance, exclusiveness and formal excellence.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
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