The key to success of Van Cleef & Arpels Jewelers is the stength of its color range, that breaks the space turning it into main protagonist.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Van Cleef & Arpels Jewelers is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
Van Cleef & Arpels Jewelers is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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