UPS (United Parcel Service) is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The logo UPS (United Parcel Service) Is executed in such a precise way that including it in any place will never result a problem.
The key to success of UPS (United Parcel Service) is the stength of its color range, that breaks the space turning it into main protagonist.
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