Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Tio Rico (it makes of ice creams) represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of Tio Rico (it makes of ice creams) is the stength of its color range, that breaks the space turning it into main protagonist.
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