The key to success of Athletes in Action is the stength of its color range, that breaks the space turning it into main protagonist.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Athletes in Action represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Athletes in Action is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The logo Athletes in Action Is executed in such a precise way that including it in any place will never result a problem.
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