St. Johns Bay (JC Penney stores) is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
The key to success of St. Johns Bay (JC Penney stores) is the stength of its color range, that breaks the space turning it into main protagonist.
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