Southest Airlines is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
It can be recognized by its great balance, exclusiveness and formal excellence.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Southest Airlines is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of Southest Airlines is the stength of its color range, that breaks the space turning it into main protagonist.
Excellent equilibrated logo blunt with thin line.
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