The key to success of Singer (SINGER SEWING CO.) is the stength of its color range, that breaks the space turning it into main protagonist.
Singer (SINGER SEWING CO.) is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Singer (SINGER SEWING CO.) represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Singer (SINGER SEWING CO.) is a perfect sample of how a logo turns up to be a clear distinctive of its brand.