This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Arlen Ness represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The key to success of Arlen Ness is the stength of its color range, that breaks the space turning it into main protagonist.
Arlen Ness is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
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