This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
It can be recognized by its great balance, exclusiveness and formal excellence.
Schweppes is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Schweppes represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of Schweppes is the stength of its color range, that breaks the space turning it into main protagonist.
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