ARENA is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
ARENA is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The key to success of ARENA is the stength of its color range, that breaks the space turning it into main protagonist.
The logo ARENA Is executed in such a precise way that including it in any place will never result a problem.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
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