Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Real InterContinental (Grupo Real Hotels) is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Real InterContinental (Grupo Real Hotels) represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of Real InterContinental (Grupo Real Hotels) is the stength of its color range, that breaks the space turning it into main protagonist.
Real InterContinental (Grupo Real Hotels) is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
It can be recognized by its great balance, exclusiveness and formal excellence.
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