Amazon.co.uk represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The logo Amazon.co.uk Is executed in such a precise way that including it in any place will never result a problem.
Amazon.co.uk is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of Amazon.co.uk is the stength of its color range, that breaks the space turning it into main protagonist.
Excellent equilibrated logo blunt with thin line.
It can be recognized by its great balance, exclusiveness and formal excellence.
Amazon.co.uk is a perfect sample of how a logo turns up to be a clear distinctive of its brand.