Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
Alexander & Baldwin is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Alexander & Baldwin is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of Alexander & Baldwin is the stength of its color range, that breaks the space turning it into main protagonist.
It can be recognized by its great balance, exclusiveness and formal excellence.
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