The key to success of Philip Morris International is the stength of its color range, that breaks the space turning it into main protagonist.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
It can be recognized by its great balance, exclusiveness and formal excellence.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Philip Morris International is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Philip Morris International represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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