It can be recognized by its great balance, exclusiveness and formal excellence.
Ajax is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Ajax represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of Ajax is the stength of its color range, that breaks the space turning it into main protagonist.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
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