Air Liquide is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Air Liquide is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
It can be recognized by its great balance, exclusiveness and formal excellence.
Air Liquide represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of Air Liquide is the stength of its color range, that breaks the space turning it into main protagonist.
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