7up is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
7up represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
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