It can be recognized by its great balance, exclusiveness and formal excellence.
The logo Zales Is executed in such a precise way that including it in any place will never result a problem.
Zales represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of Zales is the stength of its color range, that breaks the space turning it into main protagonist.
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