It can be recognized by its great balance, exclusiveness and formal excellence.
McLaren F1 represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
McLaren F1 is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of McLaren F1 is the stength of its color range, that breaks the space turning it into main protagonist.
McLaren F1 is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.