The key to success of McDonald's is the stength of its color range, that breaks the space turning it into main protagonist.
McDonald's represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
McDonald's is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
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