The key to success of McCann-Erickson (Truth Well Told) is the stength of its color range, that breaks the space turning it into main protagonist.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
McCann-Erickson (Truth Well Told) is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The logo McCann-Erickson (Truth Well Told) Is executed in such a precise way that including it in any place will never result a problem.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
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