Maxwell House (Kraft Foods) is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of Maxwell House (Kraft Foods) is the stength of its color range, that breaks the space turning it into main protagonist.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Maxwell House (Kraft Foods) is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
It can be recognized by its great balance, exclusiveness and formal excellence.
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