It can be recognized by its great balance, exclusiveness and formal excellence.
SanPaolo IMI is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The key to success of SanPaolo IMI is the stength of its color range, that breaks the space turning it into main protagonist.
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