Saks Fifth Avenue is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Saks Fifth Avenue is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Saks Fifth Avenue represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of Saks Fifth Avenue is the stength of its color range, that breaks the space turning it into main protagonist.
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