The logo American Express Is executed in such a precise way that including it in any place will never result a problem.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of American Express is the stength of its color range, that breaks the space turning it into main protagonist.
It can be recognized by its great balance, exclusiveness and formal excellence.
American Express is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
American Express represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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