This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Rand McNally represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Excellent equilibrated logo blunt with thin line.
The key to success of Rand McNally is the stength of its color range, that breaks the space turning it into main protagonist.
The logo Rand McNally Is executed in such a precise way that including it in any place will never result a problem.
Rand McNally is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
It can be recognized by its great balance, exclusiveness and formal excellence.