RAI represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of RAI is the stength of its color range, that breaks the space turning it into main protagonist.
The logo RAI Is executed in such a precise way that including it in any place will never result a problem.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
RAI is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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