John Smith's Beer is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The logo John Smith's Beer Is executed in such a precise way that including it in any place will never result a problem.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
John Smith's Beer represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of John Smith's Beer is the stength of its color range, that breaks the space turning it into main protagonist.