It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of Imation is the stength of its color range, that breaks the space turning it into main protagonist.
Imation is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Imation is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Imation represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.