IBM is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of IBM is the stength of its color range, that breaks the space turning it into main protagonist.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The logo IBM Is executed in such a precise way that including it in any place will never result a problem.
It can be recognized by its great balance, exclusiveness and formal excellence.
IBM is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
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