The key to success of Mackintosh's Quality Street is the stength of its color range, that breaks the space turning it into main protagonist.
It can be recognized by its great balance, exclusiveness and formal excellence.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Mackintosh's Quality Street is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Mackintosh's Quality Street represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Mackintosh's Quality Street is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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