Excellent equilibrated logo blunt with thin line.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of Zippo is the stength of its color range, that breaks the space turning it into main protagonist.
Zippo is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Zippo represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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