Frito Lay (Frito-Lay Pepsico brands) represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Excellent equilibrated logo blunt with thin line.
Frito Lay (Frito-Lay Pepsico brands) is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Frito Lay (Frito-Lay Pepsico brands) is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of Frito Lay (Frito-Lay Pepsico brands) is the stength of its color range, that breaks the space turning it into main protagonist.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
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