United Rentals is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Excellent equilibrated logo blunt with thin line.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
United Rentals represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
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