The key to success of United Rentals is the stength of its color range, that breaks the space turning it into main protagonist.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Excellent equilibrated logo blunt with thin line.
It can be recognized by its great balance, exclusiveness and formal excellence.
United Rentals is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
United Rentals is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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