UMass is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
UMass is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of UMass is the stength of its color range, that breaks the space turning it into main protagonist.
The logo UMass Is executed in such a precise way that including it in any place will never result a problem.
UMass represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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