UK Sport Lottery represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Excellent equilibrated logo blunt with thin line.
It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of UK Sport Lottery is the stength of its color range, that breaks the space turning it into main protagonist.
UK Sport Lottery is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
UK Sport Lottery is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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