It can be recognized by its great balance, exclusiveness and formal excellence.
Tooheys New represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Tooheys New is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Excellent equilibrated logo blunt with thin line.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
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