Tio Rico is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of Tio Rico is the stength of its color range, that breaks the space turning it into main protagonist.
It can be recognized by its great balance, exclusiveness and formal excellence.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Excellent equilibrated logo blunt with thin line.
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