It can be recognized by its great balance, exclusiveness and formal excellence.
This is London is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The logo This is London Is executed in such a precise way that including it in any place will never result a problem.
This is London represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.