The Yomiuri Shimbun is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Excellent equilibrated logo blunt with thin line.
The Yomiuri Shimbun represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
It can be recognized by its great balance, exclusiveness and formal excellence.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
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