The St. Petersburg Times is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The St. Petersburg Times represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The key to success of The St. Petersburg Times is the stength of its color range, that breaks the space turning it into main protagonist.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
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