The Sporting News is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The logo The Sporting News Is executed in such a precise way that including it in any place will never result a problem.
Excellent equilibrated logo blunt with thin line.
The key to success of The Sporting News is the stength of its color range, that breaks the space turning it into main protagonist.
The Sporting News represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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