Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The New Otani is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The New Otani represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of The New Otani is the stength of its color range, that breaks the space turning it into main protagonist.
Excellent equilibrated logo blunt with thin line.
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