Hallmark is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Hallmark is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of Hallmark is the stength of its color range, that breaks the space turning it into main protagonist.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
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